Home Builder Digital Marketing Summit Comes to Atlanta

Get ready, home builder sales and marketing professionals! The highly anticipated 2025 Home Builder Digital Marketing Summit takes place in Atlanta on September 24 and 25. This exclusive two-day event, co-hosted by industry leaders Blue Tangerine and Outhouse, is your premier opportunity to gain a competitive edge in today’s dynamic housing market.

The summit features a power-packed agenda of expert-led sessions covering the latest trends, strategies and technologies in digital marketing for the home building sector. Engage in interactive learning experiences that go beyond traditional presentations and foster an environment where you can collaborate and tackle real-world marketing challenges. Attendees can choose from three tracks – Marketing, OSC Education and Leadership – gaining helpful tips and tricks related to their specific goals. Roundtable discussions throughout the event encourage peer conversations and learning.

Marketing Track

As the main track for the summit, the Marketing track offers home builder marketing professionals the tools to master the dynamic digital landscape. Expert individual speakers and engaging panels will dive deep into cutting-edge marketing topics and provide highly practical, actionable strategies that consistently drive results.

What to Expect:

• Unlock emerging trends currently shaping digital marketing specific to home builders.
• Acquire practical strategies for overseeing and enhancing your digital marketing programs.
• Discover actionable tools and frameworks to take your business’ marketing to the next level.

Whether your primary goal is to exponentially increase qualified leads, optimize your sales funnel for higher conversion or foster loyalty among your homebuyers, these sessions are meticulously designed to equip you with tangible takeaways to transform your business.

Online Sales Counselor (OSC) Track

This specialized learning track, developed in partnership with Blue Gypsy Inc., presents an immersive training experience designed for both new and experienced Online Sales Counselors (OSCs). You’ll gain practical insights to boost your effectiveness, enthusiasm and mastery of the role.

What to Expect:

• Learn how to seamlessly work with marketing and sales to strengthen OSC programs and improve lead conversion.
• Discover actionable strategies to maintain motivation and enthusiasm in your OSC role.
• New OSCs will learn foundational elements for building successful and scalable programs.
• Leverage existing tools to simplify processes and improve performance.
• Explore proven techniques for handling multiple leads while keeping customer interactions personal.
• Understand what to track and analyze to optimize your performance using key OSC-specific metrics.

Leadership Track

In partnership with New Homes Solutions Consulting‘s “Lead from the Side Academy,” this track is designed for home building owners, operational leaders and sales and marketing executives. Sessions will explore essential leadership skills as well as talent recruitment and retention.

What to Expect:

• Learn the “Lead from the Side” philosophy and how it applies to collaborative team environments.
• Master strategies for setting and maximizing Key Performance Indicators (KPIs).
• Implement motivational accountability to boost team performance.
• Unlock best practices for recruiting and retaining top talent.
• Develop leadership skills to enhance company culture and performance.

Find the full event schedule here.

Denim Marketing is once again the official beverage sponsor for the 2025 Home Builder Digital Market Summit. This event is expected to sell out, so don’t wait to register! Use code DENIM50 starting July 1 to save $50 off your registration.

Prepare to leave with more than just notes; this summit is all about practical, actionable takeaways. You’ll discover innovative tactics and proven strategies that you can implement immediately upon returning to your office, driving tangible results for your sales and marketing efforts. Don’t miss this chance to refine your skills and expand your network.

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